Asia's leading source of advertising, marketing & media news.
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Partner Insights
Three brands acing the ad equity game on retail media
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Partner Insights
Ad equity: Why it matters as retail media growth sweeps across SEA
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News
Booking.com picks global star to front new campaign
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News
Geox taps Oscar-winning actress Penélope Cruz as first global brand ambassador
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News
Foodpanda confirms APAC layoffs amid talks of partial Asia business sale
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Ad equity: Why it matters as retail media growth sweeps across SEA
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Striking the balance: Navigating pipelines and engagement in the shifting landscape of audience connection
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The future of audience engagement: Navigating challenges and embracing AI
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Challenges in getting a 360-degree customer view right
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How to use rebranding as a tool for business transformation
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How Banyan Tree used strategic campaigns to keep its brand top of mind despite the pandemic
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Cracking the code: How social media research helps craft effective content strategy
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Harnessing ChatGPT's potential: revolutionising PR and crisis communications with AI
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