Transforming influencer marketing with revolutionary re-targeting technology

This post is sponsored by X10 Media.

X10 Media, a regional influencer agency established over seven years ago before influencer marketing became part of the mainstay, holds a network of over 3,000 influencers with a combined 30 million network reach in Singapore, Malaysia and Indonesia.

The agency has served more than 1,000 brands, including Pepsi, Singtel, CapitaLand, LVMH, Warner Music, Owndays, and Casetify, among others.

The recent silver and Local Hero winner for the Martech Agency of the Year award validates X10 Media’s commitment in evolving beyond a traditional influencer marketing agency to becoming an influencer marketing technology company.

Beyond conventional platforms: X10’s unique approach

Unlike conventional influencer agencies that focus on connecting brands with influencers, X10 Media recognises the core challenge faced by businesses – achieving tangible and measurable results from influencer campaigns.

X10 Media takes a holistic approach centred around a unique methodology that integrates data, content quality, precise execution, and call to action re-targeting.

“Marketers often express to us their true challenge lies not in finding influencers, but in achieving meaningful results, including click-throughs and sales from the influencer campaigns. That’s the problem we would like to solve,” said Sky Lim, regional CEO of the agency.

Leadgram: Empowering conversations with consumers beyond influencers’ content

At the heart of X10 Media’s innovation is its proprietary re-targeting technology, Leadgram.

Leadgram empowers brands to generate high-quality leads from influencer marketing campaigns by capturing consumer profiles that have interacted with influencer brand-related posts. These consumers receive personalised messages with a call to action and clickable URLs from the brand, facilitating one-on-one communication and fostering deeper, more meaningful relationships with the audience.

The results speak for themselves. Leadgram has delivered remarkable open rates of up to 40% and reply rates as high as 20%, surpassing the performance of traditional messaging campaigns on conventional platforms such as emails and SMS.

Data-driven insights: Shaping precision influencer campaigns

X10 Media’s commitment to innovation extends to a strategic investment in an AI and machine learning data-driven platform. This platform rapidly generates comprehensive insights from influencer profiles, enabling brands to make precise influencer profile selections based on data-driven insights rather than instincts.

With data and insights, including audience demographics, followers’ credibility scores, audience interests, and many more at their fingertips, brands can now make informed decisions, driving highly effective influencer campaigns that resonate with their target audience.

X10 Media: Redefining excellence in influencer marketing

“Our mission has stayed the same throughout the years – striving for excellence in our influencer works, and delivering exceptional results for brands. We’ll continue to strive in building more technologies and solutions to serve brands more effectively in this space,” Lim said.

About X10 Media

X10 Media is a regional influencer agency established in 2016 before influencer marketing became part of the mainstay. The agency holds a network of over 3,000 influencers with a combined 30 million network reach in Singapore, Malaysia and Indonesia.

The agency has served more than 1,000 brands, including Pepsi, Singtel, CapitaLand, LVMH, Warner Music, Owndays, and Casetify, among others.

With its proprietary Leadgram technology and data-driven insights, X10 Media empowers brands to achieve exceptional results through influencer campaigns. With a commitment to excellence and innovation, X10 Media continues to drive impactful influencer marketing solutions for brands.

Visit www.x10.media to learn more.