SDMC celebrates another remarkable year with multiple wins at DigiZ Awards HK 2023

Following its significant victory last year, SDMC once again demonstrated its prowess in the digital marketing realm by clinching both the silver and bronze awards in the category of Best Effective Search Campaign at MARKETING-INTERACTIVE's DigiZ Awards Hong Kong 2023. As a renowned full-scope digital marketing agency in Hong Kong, these back-to-back recognitions emphasise SDMC's deep-rooted expertise in leveraging data insights for tangible business outcomes.

In this year's award-winning campaigns, SDMC championed the needs of two diverse clients – Bannershop and Serta. Both projects highlight the agency's adaptability and knack for devising custom SEO strategies that amplify website traffic and rankings.

Bannershop, operating in a saturated online printing market, faced the challenge of distinguishing itself amidst a sea of similar offerings. The company's aim was to bolster its online visibility and rank higher on search engine results pages (SERPs). Through SDMC's specialised approach in tackling SEO challenges and refining content, Bannershop saw a 76% rise in average clicks and a 66% surge in impressions.

Similarly, Serta, within the competitive bedding sector, needed to elevate its online presence. Facing stiff competition from well-established brands, it was paramount for Serta to make its mark on SERPs. The impact of SDMC's efforts was clear: organic users made up 11.08% of Serta's total user base, with each engagement lasting an average of one minute and 30 seconds. 

"We understand that every client has unique challenges and objectives. It's about understanding these nuances and crafting an SEO strategy that not only boosts visibility but also resonates with the brand's ethos," said Chris Tam, co-founder of SDMC. Recalling last year's success with WavingCat, Chris added, "Whether it's a startup or an established brand, our commitment remains the same – to deliver unmatched results and foster growth."

Such consecutive successes at the DigiZ Awards are a testament to SDMC's consistent efforts and innovation in the field of SEO. It has once again showcased that, with the right approach, any brand can attain top positions on SERPs, irrespective of the competition.

As SDMC celebrates its recent accolades, the agency remains dedicated to its vision of driving success for its clients through cutting-edge digital marketing strategies.

This article is sponsored by SDMC.