MSIG Hong Kong's mobile app reigns supreme at Loyalty & Engagement Awards 2023

MSIG Hong Kong’s relentless commitment to delivering extraordinary service and cultivating unwavering customer loyalty has been met with resounding success at the esteemed Loyalty & Engagement Awards 2023. The highly coveted recognition bestowed upon the “MSIG mobile app” is testimony to its remarkable performance and undeniable influence on customer engagement. The award serves as an affirmation of the industry’s acknowledgment of the app’s exceptional quality and its profound impact on MSIG’s valued customers.

Developed in collaboration with our esteemed partner, ESDlife, a renowned provider of digital solutions, the MSIG mobile app has revolutionised the insurance landscape, empowering customers through unparalleled convenience and providing access to a comprehensive range of services, all at their fingertips.

Since its launch in 2019, the MSIG mobile app has seamlessly integrated a suite of cutting-edge features, elevating the insurance experience to unprecedented heights. With its intuitive design, robust eCommerce capabilities, streamlined account management functions, enticing rewards programme, and interactive communication hub, the app has set a new standard for user-friendly and customer-centric insurance applications.

At the core of the MSIG mobile app lies our unwavering commitment to delivering extraordinary service and enhancing overall customer experience. With meticulous attention to detail and a deep understanding of our customers’ needs, our dedicated development team has strategically implemented a range of intelligent features, ensuring user convenience and satisfaction.

Let’s take a closer look at some of the remarkable features that have propelled the MSIG mobile app to its elevated position:

• 24/7 Policy Enrolment and Access:

Customers now enjoy the freedom and flexibility to enrol in policies and access vital policy details at any time, from anywhere. With the app, managing accounts and reviewing enrolment history has never been easier, which gives our valued customers complete control over their insurance journey.

• Instant Insurance Plan Comparison and Payment:

The app empowers users to make informed decisions by enabling them to instantly compare insurance plans. Seamlessly integrated payment functionalities further streamline the insurance process, ensuring a hassle-free and time-efficient experience.

• Social Login and Companion List:

By simplifying the registration process, the app offers the convenience of social login functionality, eliminating the need for cumbersome form-filling. The companion list feature allows customers to effortlessly store the details of their insurance members, allowing for smooth policy creation in the future.

• MSIG$ Loyalty Programme:

In recognition of our customers’ loyalty and support, we have introduced the “MSIG$” loyalty programme. By enrolling in policies, becoming members, or referring friends through the Members-Get-Members Programme, customers earn valuable “MSIG$” points. These points can be redeemed for a wide array of enticing rewards, ranging from e-coupons to premium discount coupons and even coveted Asia Miles. The overwhelmingly positive response from our members is testimony to the programme’s success in fostering engagement and appreciation.

• Online Claims Submission:

Through seamless integration with the renowned EASY Claim system, the app offers customers the convenience of online claims submission. This innovative feature eliminates the hassle of paperwork and significantly reduces processing time, ensuring a smooth and efficient claims experience.

Furthermore, our partnership with FamilyMart, a mega convenience store chain in Japan, has further elevated the travel experience for app users who take out travel insurance. This collaboration provides enticing discounts at FamilyMart stores in Japan. This exceptional alliance perfectly complements the app’s mission of delivering convenience and value to our esteemed customers during their journeys.

The remarkable success of the MSIG mobile app at Loyalty & Engagement Awards 2023 reaffirms MSIG Hong Kong’s position as an industry leader committed to innovation and customer-centric solutions. As we continue to prioritise digitalisation and extraordinary customer service, we assure our valued customers that the MSIG mobile app will continue to deliver unrivalled convenience, efficiency and care, truly placing insurance at their fingertips.

This post is sponsored by MSIG Hong Kong